art NFT, Ben Clarkson, Gren Yuna, Hic et Nunc, Nancy Baker Cahill, NFT marketplace, NFTs, Tezos

The incredible momentum of the nascent non-fungible token (NFT) market has attracted significant attention from collectors and investors alike. Still, one group that is notably benefiting from this paradigm shift is the artists behind these creative works.

New Era for Art Emerges as a Net Positive for Creators

Over the last few months, much of the attention drawn to NFTs have been a function of soaring valuations for digital art and collectibles that seemingly set new records every week. Enthusiasts needn’t look any further than the appearance of multiple exchange platforms, niches, and new mediums that NFTs are pioneering to recognize the inherent value proposition of this fresh standard.

While auction results are certainly a fascinating interest story, the advantage for artists who are largely overlooked is even more compelling. Yet, the artist’s point of view has largely been absent from the NFT discussion and debate, despite playing a central role in this budding movement.

Instead of recognizing this advantage, many critics focus on the drawbacks, like the environmental impact of platforms like Ethereum. With Hic et Nunc, a Tezos-based NFT marketplace that stands for “Here and Now†overcoming these critiques, the perspective can be shifted back to the platform’s art contributors like Nancy Baker Cahill, Greg Yüna, and Ben Clarkson. Each of them harbors exciting views on the status and outlook for NFTs.

NFTs as a Source of Empowerment and Expanded Opportunities

Many creators see this new archetype as a means to push the boundaries of art even further in a supportive community environment, and luxury jewelry designer Greg Yüna echoes this notion.

According to Yüna,

art NFT, Ben Clarkson, Gren Yuna, Hic et Nunc, Nancy Baker Cahill, NFT marketplace, NFTs, Tezos

Not a Passing Fad

Often finding themselves at the bottom of the food chain, NFTs are a surprisingly empowering development for the creative community, and according to the artists, not just a flash in the pan. For California-based multi-disciplinary artist Nancy Baker Cahill, NFTs are a driving force in redistributing the power hierarchy of art, which makes them all the more attractive.

Per Baker Cahill,

Yüna echoes this notion, stating,

For an artist, illustrator, animator, and two-time finalist for the Lumen Prize Ben Clarkson, the social element is crucial for NFTs’ staying power. He adds,

A Participation Shakeup

Not all art forms traditionally had marketplaces that would allow creators to monetize their works while delivering greater accessibility and awareness. For Clarkson, NFTs are inviting more widespread participation in this new market and helping artists push the limits of the digital realm as they experiment with this new medium.

When addressing the stark contrast between physical and digital art, Clarkson remarks,

art NFT, Ben Clarkson, Gren Yuna, Hic et Nunc, Nancy Baker Cahill, NFT marketplace, NFTs, Tezos

Baker Cahill views NFTs and physical works as symbiotic instead of opposed and more of a bridge between the two realms.

The Evolving Creative Process

Just like the platform and mediums are changing, the creative process accompanying NFTs is also in flux. For Clarkson, it is more of a straightforward answer.

Yüna expounds on this idea even further.

Still, for Cahill Baker, the process isn’t so strikingly different and applies the same systems she already employs.

art NFT, Ben Clarkson, Gren Yuna, Hic et Nunc, Nancy Baker Cahill, NFT marketplace, NFTs, Tezos

The Outlook According to the Artists Themselves

Just as the artists embrace this new format for their creative works, they are also looking towards the future as they brainstorm for the next frontier of art. For some, this means experimentation, for others, a chance to shine a spotlight on pressing issues, and other still, a chance to dream up something brand new.

According to Yüna,

In terms of her upcoming projects, Baker Cahill chooses to hone in on an undertaking that features a unique combination of stakeholders.

For Clarkson, brainstorming is the order of the day.

Are you considering buying a piece of art NFT? Let us know in the comments section below?

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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