Thailand seems to be interested in catching Japanese crypto holdersâ€™ attention via tourism. The country wants to establish a crypto-friendly touristic hotspot and the first targeted country is the nation of the rising sun.
Program Aims to Add New Segments With â€˜High Spendingâ€™
The maneuver is given in the context of the pandemic that hit hard Thaiâ€™s tourism. The program looks forward to emphasizing segments with â€œhigh spending.â€
After holding discussions with the Technology Promotion Association (Thailand-Japan), the TAT determined that such target should be Japanese crypto-asset holders.
They backed their statements by relying on the performance in crypto prices over the last few years. As such, the bull-run is also encouraging the TAT to study the possibility to implement digital currency at tourism hotspots across Thailand.
Yuthasak Supasorn, TATâ€™s governor, praised the cryptocurrency market and its compatibility with Thailandâ€™s expectations to strengthen tourism in a post-pandemic era:
Even Elon Musk Might Be â€˜Interestedâ€™ in Visiting Thailand, Says Official
By citing Dalia Research figures, Bangkok Post says 11% of Japanese own cryptocurrencies, higher than the global average of 7%. Such numbers are encouraged in some way by the tourism authorities to target Japan in a first stance.
Supasorn also hinted about the possibility that Teslaâ€™s CEO Elon Musk could even â€œbe interested in visiting Thailandâ€ after launching the program.
This year, the government determined to establish a foreign arrival goal to 8 million tourists, down from 10 million. Still, the TAT expects to deploy a massive sales campaign after April to attract tourists during the third quarter of 2021.
What do you think about implementing a crypto-related strategy to attract crypto holdersâ€™ tourists to Thailand? Let us know in the comments section below.