Elrond, Formula One, Holoride, NFTs, Red Bull Racing Honda, Tezos

The freshly unveiled collaboration between the organizations aims to deliver a unique fan engagement experience for Red Bull Racing Honda in the form of unique digital collectibles that leverage Tezos’ scalable, efficient, and self-upgrading network.

Formula One Team Inks Multi-Year Technical Partnership

As more global brands and industries embrace the blockchain universe through non-fungible tokens, Formula One racing is the latest offline industry to take advantage of this new innovative digital technology to connect with fans.

Red Bull Racing Honda has joined forces with Tezos to leverage the blockchain’s NFT capabilities to improve fan engagement and overall experience. The multi-year tie-up will see Tezos help craft an immersive user experience for Grand Prix fans that the ongoing global pandemic has negatively impacted.

The partnership reflects both organizations’ commitment to ongoing innovation and staying at the leading edge of their respective industries. Moreover, Tezos’ energy-efficient and minimal carbon footprint aligns perfectly with Racing Honda’s own initiatives to become more environmentally friendly.

According to Red Bull Racing Honda CEO Christian Horner,

Tezos Foundation Chair Hubertus Thonhauser adds,

NFTs Make Inroads in the Automotive Sector

Elrond, Formula One, Holoride, NFTs, Red Bull Racing Honda, Tezos

In addition to major global brands and Formula One flocking to NFTs, automotive innovators are also exploring blockchain’s promise in other areas, specifically personalizing the in-auto experience. Audi-spinoff and startup Holoride, which is developing in-car XR entertainment experiences, is in the process of integrating Elrond blockchain to accomplish just this.

In its bid to attract content creators, passengers, and automakers to its initiative, Holoride seeks to incentivize the ecosystem through the use of NFTs. Content creators will be encouraged to participate and populate content, helping Holoride and Elrond deliver another layer of fairness and transparency to all the relevant stakeholders.

Who do you think will be the next sporting franchise to embrace a blockchain sponsor? Let us know in the comments section below.

Du lịch nhật bản, hướng dẫn du lịch Nhật và đánh giá địa điểm Nhật Bản Japan travel news, japan travel guides, japan holiday destinations and japan reviews

RELATED NEWS

Floyd Mayweather Gets Booed at Bitcoin Event for Saying ‘Another Crypto Will Be Just as Big as BTC’

The undefeated professional boxer Floyd ‘Money’ Mayweather recently spoke at the Bitcoin 2021 conference in Miami and was booed while speaking on stage. Mayweather’s speech wasn’t appreciated by members of the crowd because he didn’t discuss bitcoin much and toward the end, Mayweather said he believes another crypto will be “just as large as bitcoin […]

Xem chi tiết: Floyd Mayweather Gets Booed at Bitcoin Event for Saying ‘Another Crypto Will Be Just as Big as BTC’

Study Shows NFT Sales Plummeted 90% Over the Last 30 Days, NFT Wallets Dip 70%

According to a recent study, non-fungible token (NFT) sales have dive-bombed 90% since the market’s record sales on May 3. Market data shows over 130,000 NFT sales that day and 30 days later sales are down to a touch over 84,000, dropping more than 35% last month. Protos.com Study Claims ‘NFT Bubble Has Popped’ Non-fungible […]

Xem chi tiết: Study Shows NFT Sales Plummeted 90% Over the Last 30 Days, NFT Wallets Dip 70%

Why On-Chain Governance Is Critical for Blockchain Growth and Longevity

The decentralized properties that make blockchain architecture unique can also be its Achilles heel, demonstrating the importance of bringing network governance on-chain to promote a more inclusive and democratized consensus on network upgrades. Governance Transformation Is the Key To Unlocking Decentralization’s Innovative Potential There are many bitter arguments over blockchains, whether involving how they should […]

Xem chi tiết: Why On-Chain Governance Is Critical for Blockchain Growth and Longevity

MLB Steps Into the NFT World by Entering a Long-Term Partnership With Candy Digital

On June 1, Major League Baseball (MLB) reporter David Adler announced the MLB organization established a long-term deal with the digital collectible company Candy Digital. The oldest American professional baseball organization is stepping into the non-fungible token (NFT) collectibles world and will start by launching a Lou Gehrig NFT. MLB’s First NFT Will Feature ‘The […]

Xem chi tiết: MLB Steps Into the NFT World by Entering a Long-Term Partnership With Candy Digital

Australian Tax Office to Prompt 400,000 Crypto Holders to Report Their Gains

Australia’s revenue service has reminded a growing number of crypto investors about their tax obligations. Rejecting the common misconception that crypto gains are only taxable when coins are cashed back into dollars, the tax office is going to prompt hundreds of thousands of taxpayers to report profits and losses from their cryptocurrency transactions. Tax Office […]

Xem chi tiết: Australian Tax Office to Prompt 400,000 Crypto Holders to Report Their Gains

Ukraine’s Leading Soccer Team Dynamo Kyiv to Sell NFT Tickets

FC Dynamo Kyiv, the top team in the Ukrainian Premier League, is launching NFT tickets for the 2021 season. The legendary football club, which has the biggest fan following in Ukraine, is also going to offer supporters unique collectible items through a partnership with a blockchain company. Dynamo Kyiv Tickets to Be Listed on Binance […]

Xem chi tiết: Ukraine’s Leading Soccer Team Dynamo Kyiv to Sell NFT Tickets

Depends on Who You Ask: Report Shows NFT Sales ‘Cool Off,’ Another Study Says ‘Market Set to Double by October’

In 2021, the non-fungible token (NFT) ecosystem has grown massively and data shows during the last month, there have been 98,832 NFT sales across over 32,000 active wallets. Monthly statistics show $272 million in recorded NFT sales have taken place but a recent report shows the NFT market is starting to “cool off†as NFT […]

Xem chi tiết: Depends on Who You Ask: Report Shows NFT Sales ‘Cool Off,’ Another Study Says ‘Market Set to Double by October’

Hollywood Sign, Amy Winehouse Photo to Be Auctioned as NFTs

Non-fungible tokens can be sold to raise funds and two independent initiatives are now going to use proceeds from NFT auctions to finance charity projects. The tokens will represent one of the best known American landmarks, the Hollywood Sign, and a New York photograph of the late singer Amy Winehouse. Hollywood Sign to Be Sold […]

Xem chi tiết: Hollywood Sign, Amy Winehouse Photo to Be Auctioned as NFTs

Hollywood Sign, Amy Winehouse Photo to Be Auctioned as NFTs

Polygon to Democratize NFT Interactions by Improving Approachability

Broadcast Company Fox to Launch NFTs and a Blockchain-Curated Animated Series

Floyd ‘Money’ Mayweather to Launch Legacy NFTs Ahead of Fight With Logan Paul

E-Commerce Giant Ebay Now Allows NFT Sales Citing ‘Massive Wave of Attention’

The Flip Side of NFTs: A Glimpse Into the Artists’ Unique Perspectives

Lega Serie A to Commemorate Historic Coppa Italia Final With NFTs

Star Wars Collectibles Go Digital as Collections Embrace NFTs

Other Articles