Bitcoin mainstream adoption is not limited to celebrities endorsing the cryptocurrency via social media or interviews on TV. The music industry is also interested in joining the bandwagon, with an independent publishing company recently enabling bitcoin payments.
Bitcoin Adoption Comes in Response to the Requests of Prescription Songs Creators
According to Variety, Prescription Songs, founded by Dr. Luke (Lukasz SebastiÃ¡n Gottwald), is now offering its roster of producers and songwriters the option to send payments in bitcoin (BTC). The feature is possible thanks to a partnership signed with crypto payments provider Bitpay.
Dr. Luke is a well-known hitmaker in the industry, whose publishing companyâ€™s catalog includes hits such as â€œSay Soâ€ by Doja Cat, â€œDonâ€™t Start Nowâ€ by Dua Lipa, Katy Perryâ€™s â€œTeenage Dream,â€ Kelly Clarksonâ€™s â€œSince U Been Gone,â€ Miley Cyrusâ€™ â€œParty In The U.S.A.,â€ â€œMoves Like Jaggerâ€ by Maroon 5, â€œStarboyâ€ by The Weeknd and â€œJuiceâ€ by Lizzo.
In the words of Luke â€“ who has been in the industry for over 20 years and not exempt from controversies â€“ Prescription Songsâ€™ creators have been actively asking him for a bitcoin payment option to be included:
Itâ€™s Not the First Crypto-Related Business Maneuver Made by Dr. Luke
Moreover, Sonny Singh, the chief commercial officer of Bitpay, believes that using BTC is only the â€œfirst step for the music industry to start workingâ€ in the blockchain sphere, praising the growing adoption of non-fungible tokens (NFTs):
But Dr. Luke has not been a stranger to the crypto and blockchain space at all. He was an early investor in the North America-based digital asset miner Blockcap.
What do you think about Prescription Songs adopting bitcoin payments? Let us know in the comments section below.
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