Herro is the first professional athlete to provide a voiceover for a crypto platform, helping fans get situated in the world of non-fungible tokens (NFTs) by using his own Top Shot moments as a teaching aid.
NBA Top Shot is the flagship product of Dapperâ€™s new Flow blockchain. The site is based on video snapshots of NBA playersâ€™ memorable on-court antics, which are graded in various rarities of non-fungible tokens (NFTs). By September, the digital collectibles had raked in $2 million in sales; that number is surely higher by now.
â€œIâ€™m part of the digital generation,â€ Herro said via email. â€œHaving to collect, buy and sell great moments virtually gives fans more access to the game than ever before.â€
The most valuable moment on the market is a LeBron James â€œCosmic Dunkâ€ selling for 6.7 ETH ($4,191).Â
The 2020â€“2021 NBA season returned on Tuesday night with a game between the Golden State Warriors and the Brooklyn Nets.
Dapper Labs has looked to seize on renewed NBA interest with a variety of new packs in recent days.