Chipotle Mexican Grill says it is giving away bitcoin and free burritos to celebrate National Burrito Day. The company has created a game where each participant will have 10 tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in bitcoin.
Free Burritos and Bitcoin Giveaway
Chipotle Mexican Grill (NYSE: CMG) announced Tuesday that â€œit will give away $100,000 in free burritos and $100,000 in bitcoin to celebrate National Burrito Day on April 1.â€ According to QSR Magazineâ€™s annual ranking of fast-food chains in the U.S., Chipotle is the 11th largest chain based on sales.
In collaboration with Coil founder Stephan Thomas, Chipotle is launching an interactive game on National Burrito Day called â€œBurritos or Bitcoin.â€ The game will go live on April 1 at 9:00 A.M. PT and will end at 6:00 P.M. PT on the same day. Chipotle says:
Thomas has been in the news for losing his hard drive containing 7,002 BTC, currently worth about $414 million. With the Burritos or Bitcoin game, â€œChipotle is encouraging fans to carry out a mock â€˜chiptocurrencyâ€™ rescue mission and crack the code on its digital wallet â€¦ In a playful ode to Thomasâ€™s experience,â€ the company described.
Players can visit the website burritosorbitcoin.com to participate. Chipotle explained:
Overall, 10,000 players will win one free burrito, 50 players will win $500 in bitcoin, and three players will win $25,000 in the cryptocurrency.
The company added: â€œIf players are unsuccessful in their ten attempts and endure the same fate as Thomas, they may be surprised and delighted with a special offer from Chipotle.â€
No purchase is necessary to participate in the giveaway, which is â€œOpen to legal residents of the 50 U.S./D.C., 18 years of age or older,â€ the company detailed.
Chipotle Chief Marketing Officer Chris Brandt commented:
What do you think about Chipotle giving away bitcoin? Let us know in the comments section below.
Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.