Southampton Football Club, a soccer team currently ranked 13th in Englandâ€™s Premier League, recently signed a new sponsorship deal that includes an option for the club to be paid certain performance-based bonuses in bitcoin. The deal also extends the clubâ€™s partnership with the Coingaming Group as Main Club Partner for a further three years.
Also, as part of the new agreement, Coingaming Groupâ€™s brand, Sportsbet.io will continue as the clubâ€™s front-of-shirt sponsor. In a statement issued on April 8, the club explains the rationale behind the decision to include bitcoin bonuses. It said:
According to the clubâ€™s statement, Southampton can elect to get paid in bitcoin at the end of the football season.
Meanwhile, Southampton Football Clubâ€™s Chief Commercial Officer (CCO), David Thomas also commented on the new sponsorship package.
â€œThe team at Sportsbet.io have built a successful business by challenging convention and disrupting the market, but in a responsible way, and their approach to our partnership with them has been no different,â€ said Thomas.
The CCO also applauds Sportbet.ioâ€™s track record in developing and promoting â€œsafe gambling messages.â€ With this sponsorship deal, Southampton becomes one of the first sports teams in England to embrace bitcoin.
What are your thoughts on this sponsorship deal? You can tell us what you think in the comments section below.
Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.