DC Comics, the American comic book publisher may be getting into the non-fungible token (NFT) ecosystem in the future. The company is the oldest comic book publisher in the U.S. owning characters such as Superman, Batman, and Wonder Woman. In a letter dated on March 11, 2021, DC Comicsâ€™ senior VP of legal affairs wrote a letter to freelancers that said â€œDC is exploring opportunitiesâ€ to enter the NFT market economy.
â€˜DC Is Exploring Opportunities for the Distribution and Sale of Original DC Digital Art With NFTsâ€™
A letter from DC Comics has been revealed from a report stemming from Gizmodo i09â€™s Rob Bricken that shows the American comic book publisher is exploring blockchain technology and more specifically non-fungible token (NFT) assets. The popular company also doesnâ€™t want freelance artists auctioning NFTâ€™s featuring DC Comicsâ€™ intellectual property (IP).
NFT technology has gotten so popular that the trend or search term â€œNFTâ€ has touched the highest point it can on Google Trends statistical data. The letter authored by DC Comicsâ€™ senior VP of legal affairs Jay Kogan is a direct communication to freelance artists and it seemingly warns them not to create DC Comics-owned characters via NFTs.
â€œNon-Fungible Tokens (NFTs) are becoming the newest fan collectibles and have generated significant press and buzz in the digital space,â€ the letter from Kogan explains. â€œDC is exploring opportunities to enter the market for the distribution and sale of original DC digital art with NFTs including both new art created specifically for the NFT market, as well as original digital art rendered for DCâ€™s comic book publications.â€
The letter adds:
DC Staffers and Freelancers Should Contact DC Comicsâ€™ Talent Services First Before Engaging in NFTs Featuring Licensed DC Material
The letter may be a direct warning to DC staffers and freelancers that have already issued non-fungible token (NFT) assets with DC images or any artist for that matter. Days before Gizmodo i09â€™s editorial, comic book artist JosÃ© Delgo sold a Wonder Woman-themed NFT collection via Makersplace. Delgo is well known for drawing Wonder Woman and other characters for DC comics over 30 years ago.
Koganâ€™s letter emphasizes that if any DC staffers or freelancers are approached about doing NFT art with DC characters in their work they have to let â€œLawrence Ganem, DCâ€™s VP, Talent Services know.â€
â€œWe expect the participation of DCâ€™s freelance talent will be an integral component of the NFT program that DC puts into place,â€ the letter concludes. â€œWeâ€™ll share further information as it becomes available, and we appreciate your cooperation and partnership.â€
What do you think about DC Comicsâ€™ warning letter to staffers and freelancers about NFTs? Let us know what you think about this subject in the comments section below.